AI in Marketing and Content

Program Objectives

• Craft professional prompts that produce publish-ready marketing copy
• Write ad copy, social posts, and product descriptions aligned with their brand voice using ChatGPT and Claude
• Generate publish-ready marketing visuals with tools such as Midjourney and Canva Magic Studio
• Produce short marketing videos using tools such as HeyGen and CapCut
• Build a complete monthly content calendar for their brand during the applied workshop
• Optimize campaign performance by generating ad copy variations and A/B testing them
• Evaluate AI outputs and avoid its common risks: hallucinations, copyright violations, and brand-voice drift